In February 2010, we published in # TcBlog the 7 Cs of Community Manager : seleccionábamos as critical of this professional profile Content, Honey 2.0, Culture, Conversation, Creativity, Character and Constancia. In the comments, you, the followers of the blog, we aportasteis many "Ces" more: Proximity, Coherence, capacity, quality, Curiosity, 'Cool', MPH, Co ...
Time passes, and the figure of the Community Manager is also evolving, taking new roles and functions, and dodging the " attacks "that plagues this figure booming. What does having a good Community Manager? What new roles are being taken? What defines you? Let's try the full alphabet!
Community manager acts as a referee between the community and the brand. He knows all that is said about it: no browsing, but that dives deep into the web to keep up with the comments and reviews that are poured over it. Join the discussion: is the voice of the brand to customers and the feedback must inform the company thereof. One of its main tasks is dynamic: will endeavor to provide content to the community, to maintain active conversations about their products / services. Not enough to publish and count the "I like", but must listen and be empathetic to understand the needs of the people, to strengthen their engagement. Your effort will reward the loyalty of the fan community.
It is the voice of the brand but can afford a wink copys kind that humanize the brand image and converts it into an institution closer to his followers. So they showed us a few days ago and Oreo Kit Kat .
In Social Media, instantaneity is a great value: people want answers and want "and" Fortunately, this requirement is often accompanied by a greeting if attention has been rapid.
The Community manager knows the fashion: the jargon of their own community and the emerging, the 'Ke Ola Ase' and memes of the moment. As an apprentice of "waxing, wax off", his skill will allow you to bypass karate blows trolls appear willing to build a reputation crisis.
Learn, learn and want to keep learning: read (news, blogs, comments ...) will allow us to increase our knowledge and training, knowing the developments affecting our work as soon as they occur. There you browse, read and soak sponge which all industry developments.
If there is a task that defines the daily work of the Community Manager is monitoring: have to open your ears to be constantly aware of what is said about the brand, how you say, where it says, who says it, is there any client willing to defend your brand? Do they say something negative, without foundation? Then the Community manager must breathe and relax: at all times is essential to control the nerves and not be swayed by a first impulse.
A careful spelling is fundamental: the community manager writes on behalf of a brand and therefore must polish the most of your messages, review them one, two, three or as many times as it takes before publishing to make sure it does not contain any mistake. As they say, "misspellings are Internet halitosis".
Being first is important to arrive before anyone , becoming a pioneer when it comes a new social network, keep abreast of developments in the emerging digital environment or in which the company operates, and discuss the new possibilities offered that release.
Finally, depending on the type of business, every day of the Community Manager can reduce the response of consumer complaints: attend to provide a fast and effective solution (and satisfying for both parties) are responsibilities that fall on the Community Manager . Because many people complain about a problem with a brand, but there are also those who value the good care provided by the Community manager concerned.
Temperance is one of the four cardinal virtues, also necessary in the Community manager: be moderate and sober, not be swayed by emotion and temper also know the minds of the followers.
Any gift over? Yes, ubiquity. But digital clear handle with ease know every social platforms where officially present their brand, and meet other listening to what is said about them the brand, or to be designing a possible strategy if relevant open a profile there. Wherever is the brand should strive to form a community with vitality , where people talk and interact: a living community.
We are digital: the www we carry in our genes, birth or adoption. But that does not make a community manager in an X-Men: The Community Manager will not have (or should have) superpowers. In their professional performance will encounter many people willing to put them to trip: if this is your case, remember the Russian proverb: "Fall is permitted, up is required"