Latest in the Section
- Happy World Internet Day
- Social Employee Engagement
- Paid Media: ¿Can’t buy me love?
- In search of the 'Top of mind' through the contents
- Peter Mark: "If you want to change the world, change the way you buy"
- Creative Territory sitting on pink armchair in the # TcDesayunos
- Whip or culture?? The art of motivating a team
- Social TV, fashion or reality?
- Trends: Is the 'Showrooming' unstoppable?
- Tips and tricks to save and make ends meet come alive
Popular in the Section
- Loans Junta de Andalucia
- I need $ 3,000
- 2010: the year of Facebook
- Euribor 2010
- Ambush Marketing: Ethics VS. Effectiveness
- Caja Murcia, Caja Granada, Sa Nostra, Caixa Penedes perform a cold fusion
- Measure and Analyze: Find the ideal KPI
- Forecast Euribor July 2010
- A bad example of Social Media: Chase Community Giving
- Holy Week 2011
|World & Business - Marketing|
|Thursday, 16 August 2012 11:21|
The London 2012 Olympics have left us many creative ideas undertaken by brands. Some seize the moment and breathe Olympic spirit through and through, others serve to encourage teams of their respective countries. Let's look at some:
One of the first brands to soak up the Olympic spirit was Cadbury, the legendary London brand power. Through an application on Facebook, the English brand invited his fans to join a parade to encourage Olympic athletes in their country. The application had to limit the customization, the user can choose their avatar, along with the shirt, hair and even an instrument for creating music for the parade. All participants entered in a drawing for tickets to the Olympics, and settled sweet games capture with the camera in the parade itself, which had associated awards.
Mini also wanted to add to the support of the Olympians, in this case the British, with a video wall that ran in the Wall in the days before the start of the Olympics. If last year, Toys R Us held its anniversary with a concert special for children, the English brand of car we gave a concert in the key of horn playing the "God Save The Queen". For peace of the Queen, it was not the incendiary tune of the Sex Pistols, but the official royal anthem.
Not only the British team was supported brands, Volkswagen Netherlands launched an action to move the fervor of their fans to their football team. To do this, they used an action that combines excitement and innovation through a car that only worked with the energy that provides the sound. Several participants entered the car and shouted or sang the maximum volume possible for the car ride. The peculiar career had associated some prizes.
If anything characterizes the Olympics, in addition to the sporting spirit that pervades us all (although we caught on the couch with your feet up and fattening refreshments on hand), is by its spectacular opening galas and closure. This year, Gillette USA, proposed his alternative to the opening gala with a projection mapping on water? Just as the ceremony ended, Gillette gave the starting signal for a light show, water and image that went around the world.
I always thought that, today, is a waste of money if a brand is not making the rent of the premises where located his store to do more than sell products. In a room, a brand can develop an enjoyable experience for the consumer as to convert the act of buying into something unforgettable. With the Olympics as a backdrop, Nike created in Selfridges department store chain in the UK "Nikes's House of Innovation". Through a series of challenges, games and exhibitions technology as the main tool, users enjoyed the experience soaked sports brand values.
Lego Store in Stratford, near the Olympic site in London, the toy brand installed a great reproduction of the London Aquatic Centre with thousands of Lego pieces. The commemorative figures could be bought in the store.
Finally, the social action of the Olympics. One idea that I believe is a contribution to society and held energy company EDF Energy. This is a social energy meter. One way to capture in a visual spectacle all the excitement that people felt about the London Olympics this year. Through the hashtag # energy2012 were collected all tweets containing that emotion, that social power. Depending on the intensity of the emotion of those tweets a light show took place in the London Eye, one of the most spectacular sights of the city.