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|World & Business - Marketing|
|Tuesday, 14 August 2012 11:20|
Ferran Adrià said in an interview recently: "It is easy to attack the advance. But Arzak had the vision, intelligence, stand beside her. "
When a new entrant comes into play in a given scenario, all individuals belonging to that stage are affected, including the game itself. This maxim reaches its greatest significance when it is a connected universe.
How to "play" on the World Wide Web is constantly changing by the entry of new players and changed scenarios: a little over a year, Google was born Plus.
Google employees themselves define the platform as a social architecture which aims to "turn information into knowledge" and during the time it takes active, has earned both supporters and detractors. If anything is that the world of social media will not be the same after the birth of this platform.
Enhance G + has meant many changes in the company and the services it offers. But if we have to emphasize the right decision, that is to serve as a shuttle to the forefront:
In 2008, Google launched the Google Online Marketing Challenge , a university-based contest aimed at teaching how to use Adwords to real business cases by applying knowledge of marketing students. The success of this initiative is reflected in the data: to date, involving some 50,000 students from nearly a hundred countries.
In 2012 he painted the occasion clear: Google added the option to file a campaign in Google + for 6 weeks in Adwords accompanying the promotion of a business or real organization.
As you can guess, this was an excellent laboratory of ideas. Students bringing their academic knowledge and investigating a new tool to match strategies with many real partnerships.
What could go from there?
On August 9 were published results of the 2012 edition and I was pleasantly surprised: three students Inesdi had won the Social Media Award in the European region. I quickly got in touch with them, of course, through a hangout and impressions left me an unbeatable taste.
To start, have won not only in Europe but also compete for the Social Impact Award, which rewards teams that have managed to differentiate the communication of non-profit organizations through online campaigns.
Marta , Eduardo and Susana , under the guidance of Professor Roberto Garcia, made a Herculean effort, devoting full time and committed to a cause that was well worth it: the Protégeles Association , dedicated to the protection of minors on the Internet.
We all know that Social Media communication is a process whose results are contemplated in the long term, and furthermore, Plus Google has not yet reached the large population that have actually gotten other social media. However, a few days of starting the campaign, had a first post with almost 200 "+1", the result of research interests and tastes of your audience and connect leads to recommend their work.
Four weeks of starting, achieved the ranking of pages 38 G + in Spain. In all publications, 24 of them got the news interesting (trending new) and some viral post quite got over 300 "+1" and a lot of comments. The content quality caught the attention of educators and teachers from around the world, especially in Latin America, where very interested in this topic.
In the case of the NGO, as in many other organizations and companies, information is a value in itself. Broadcasting a message to all of society is vital when building a community whose members can in turn contribute and provide added value and reciprocal flows. The growth of this community Protégeles was possible because the organization and team had a direct and constant contact, taking advantage of synergies. Google Plus was for them a new window of communication that can facilitate the work of social awareness.
The three students were clear that the key to success is listening to the customer, regardless of their vision and go hand in hand with him and envision what you need.
If the end of August are winners of the Social Impact Award, an appointment can sing proud that I left on the hangout, "This is happening to us is no coincidence, is causality." If no luck, can remember the same way, for all the lessons learned is the greatest benefit to some communicators that will have everyone talking.
Will we lead or hindrance to the front we will be sharing her know-how and ideas disruptive? The future of innovation is at stake.
Photo by Dirk Dallas