The little big revolution of Internet of Things

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World & Business - Marketing
Monday, 13 August 2012 12:38

Take a cup of coffee with just putting a tweet is not science fiction, is a reality. science fiction films we moved to distant future where everything was controlled by small devices are already partly a reflection of situations that we experience in our daily lives.

This is because the concept of things Internet (Internet of things), thanks to which our most popular gadgets like a smartphone, a laptop or a tablet, become a remote control or a small activity monitor that reflects and manipulates actions of the objects that surround us.

Internet of things is increasingly present in our day to day. In the work environment has been so peculiar and imaginative applications of the refrigerator as "Drink Time Sheet" of the company JWT Brazil. Employees of the company saw took a new dimension to have completed their record of hours spent on projects, when the complete treatment, the fridge unlocked closure and offered free drinks to celebrate.

"The Internet allows network creation, beyond a sum of individuals." Manuel Castells, a sociologist.

Internet of things and Arduino

A few months ago we had the pleasure of Tc on the visit of David Cuartielles, an engineer from Zaragoza which is part of a multinational team of the School of Arts and Communication Malmö, which has created a project called Arduino. Arduino is an open source platform based hardware and software that offers the opportunity to unleash the imagination and allows you to create prototypes of all kinds at low cost technology, promoting the Internet of Things is a more familiar and close to the general public.

The connection and interaction with devices is one of the strengths of Arduino, allowing you to create prototypes that interact with the computer, a smartphone, with a printer ... It does not take an experienced programmer or developer to use Arduino. Being an open source platform that facilitates manual and knowledge for free, free, anyone wanting to learn can begin developing and experimenting with the possibilities offered by this project.

The transformation of everyday objects and actions is another feature of the contributions created with Arduino, as in the case of a prototype that enables remote play with a physical chess , ou na app for iPhone that lets you operate on and off the lights in your home by connecting with an Arduino.

Arduino and social media

Internet of things and Arduino technology are opening up a wealth of possibilities that bring a new dimension to resources and discussions generated social media.

Arduino and social media have become good friends. In fact, many of the projects developed with open source technology with Arduino have included a part of interaction with Twitter or Facebook.

Examples would be for example a soft drink vending machine that works with the publication of a 'tweet' or a 'hashtag' default by the company of drinks or a hand built with Lego that lights when performing like on Facebook .

Have also created business-oriented devices such as catering for creating links with the social media community, as a device adapted to a bakery to learn what is possible through Twitter when they leave the oven batches of bread, cakes ... The baker select which product has been freshly baked and pressing the corresponding button is tweeting. Thus, the client knows when you can buy at your favorite bakery your product fresh.

Arduino and community

Arduino is notable for the simplicity and the ability to assimilate and acquire knowledge about the platform, which has favored the creation of a growing community of creation and development of prototypes with open source technology components by Arduino, where even children have joined and adolescents who have made amazing creations with much ingenuity.

To give you a better idea of ​​the size of the proposed Arduinoy its developer community, I leave the interesting presentation on TED Talks by Massimo Banzi, co-founder of the Arduino project:

Image @ syvwlch , distributed under license Creative Commons CC BY-NC 2.0


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