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|World & Business - Marketing|
|Tuesday, 07 August 2012 17:46|
No moving cars or light up cities. But collected and analyzed with a technology recently unimaginable massive sets of information quickly will help transform the world. Their motto is simple: more and more business benefits public savings. They promise to be, therefore, the new fuel of the digital age .
In the coming years the Big Data will generate estimated revenue of more than 1,200 million euros , about fourteen times as declared in 2009 - and will be installed between the main activities of nine out of ten companies in the select circle of the magazine Fortune .
Probably no more than 50 pilot projects around the world. However, by 2014 it is expected that in countries like Spain more than 19 percent of companies already working megadatos, triple the now involved. The pioneers: those in the field of electronics, computer and information .
The great attraction of massive data is their apparent potential to predict behavior and phenomena. Mathematics work better , no doubt, if instead of six factors have up to 300 calculations. What is more, exceeding all expectations when it combines the study of sets of information like traditional customer orders or inventory flow, other less conventional . For example, those extracted from an official website, Twitter or email.
Knowing profusely to a particular user, a consumer or a citizen helps to anticipate their behavior, expectations and needs. It allows, in short, save time, make certain services more effective and safer decisions.
In general, these benefits are recognized for Big Data:
Big dates in the public sector
Public Administration, along with the insurance industry, promises to become one of the four major pillars of Big Data.
IBM and the Lawrence Livermore National Laboratory , funded by the Department of Energy of the United States, have described some of the key benefits of the capture and organization of large data sets in this area:
Megadatos + Technology + City = Smart Cities
The most important opportunity, if possible, for the Big Data governance is in our cities, through the so-called Smart Cities : places like Boulder, Columbus (USA) and Masdar (Dubai), or as Malaga , Barcelona, Santander, Madrid and San Sebastian.
These are cities where the Internet of Things and the science of large volumes of data mutually conspire to generate information with which to solve modern problems of habitability, safety and energy efficiency. They do this in the hands of millions of sensors placed at traffic lights, rubbish bins or under the sidewalks ... Also through our mobile phones, turned into stations that measure pollution flyers, business or the state of our streets and homes .
A real-time monitoring information associated with these urban elements can help save up to fifteen and seven percent in water consumption for irrigation and drinking water, respectively, and 25 percent in the transportation of garbage, a 17 percent in electricity use and the same percentage of CO 2, according to a study of Telefónica .
It is estimated that in 2010, road congestion , caused by poor circulation organization and poor management of parking (45 per cent of traffic in Manhattan , New York), United States resulted in losses of more than 63,500 million, 11,000 million liters of fuel and 4,200 million hours of activity is not performed. In the same period, there were 1.4 million accidents and 40,000 deaths over the asphalt of the European Union.
Cities concentrate early seven out of ten humans , while occupying only 2 percent of the planetary surface. However, they produce as much of the global consumption of resources and energy, and generate up to 80 percent of greenhouse gases.
In this context, there is no doubt that the science of massive data sets is presented as one of the most interesting of those we have. Maybe it's just a matter of business. Perhaps it is the opportunity they expect our government and our municipalities. But in any case, the numbers, large numbers, are already on the table.
In f ormes and links of interest - Big Data: the galaxy data . # TcBlog. July 9, 2012. - Billions and billions: big data Becomes a big deal . Deloitte. 2012. - Big Data in Spain: lack of knowledge, budget and quality . Silicon News. June 27, 2012. - Big Data: The next frontier for innovation, competition, and increased economic productivity . McKinsey Global Institute. May 2011. - What is big data? An introduction to the big data landscape . Radar O'Reilly. January 11, 2012. - 5 Big Data questions for CEOs . Forbes. June 26, 2012. - Social CRM and Big Data: forced to be understood . # TcBlog. May 14, 2012. - Big data and predictive analysis of Telefónica in 1004 . Soraya Paniagua. March 26, 2012. - The Big Data Opportunity: Making Government faster, smarter and more personal. Policy Exchange. July 3, 2012. - Internet of Things: connecting the real world . # TcBlog. May 9, 2012.
- Smart Cities: a first step towards the internet of things (pdf). Telefónica Foundation. 2011.