Tuenti and the opportunity to generate (more) social value

Most social organizations to which I have chosen, from the start, by two social networks: Twitter and Facebook. Twitter have found an opportunity to interact with influential and getting your message relevant to people in many areas. In conversations with Facebook promote grassroots supporters and get multiply the scope of their achievements and projects thanks to the expansive nature of the social network.

What about Myspace? Now that the network committed to openness to other age profiles and other countries, what can be offered to NGOs Myspace?

The first thing I did in putting the question is going to the source, that is Myspace. Christopher Fernandez, Director of Communication, informs me that among the 20 pages with more fans there are two social, "Together we can, for equality and against machismo " : 418,874 followers, and "Missing two children (6 and 2 years) Please Help" , with 665,513 users is the page you are trying to gather information on the disappearance of Ruth and Jose Cordoba, children Joseph Breton. The search continues , by the way.

Well, two pages in the Top20 of Myspace, none promoted by a social organization, which brings me back to an interesting exchange of comments on this blog with Fernando Polo . In the post, reflected the dilemma between "planning" vs. "spontaneity" and how a Facebook page created by a user had managed a number of fans unattainable , organically, for any social or cultural organization. Recovery Fernando's argument:

With the "democratization" of the means of production (Marx aupa), the possibilities of creating Facebook pages belong to all. This means that for each one that creates an agency, there will be 100,000 who believe "amateurs". The odds of "Viralization" or spontaneous spread more or less the same for both types of initiative (there are good ideas in the agencies and the heads of all human beings), but obviously the absolute number of initiatives amateurs make the agencies have complicated his work in Social Media.

Cristobal, Myspace, provides some examples of pages of social groups in Myspace: FAD (3139 followers), Unicef ​​(8496 followers), Spanish Diabetes Federation (1827), Anar Foundation (420) ... I add some environmental organizations, as : Greenpeace (11,239) or WWF (1,088). Compared with Facebook quantitative (number of followers), the latter almost always wins. For example, there Greenpeace Spain has 148,598 fans.

In a first analysis, two conclusions emerge: Facebook offers more, many more publishing options, interaction and tracking statistics. On the other hand, NGOs do not care about customizing your content or find ways of public engagement adapted to Myspace.

At the same time, Facebook has created an ecosystem favorable to the presence and expansion of nonprofit organizations. And Causes is a good example of this. It makes sense: NGOs are able to mobilize thousands, millions of users. And not only that, they have budgets, some to invest in advertising, capturing leads ... Facebook understands that should work in that line not only for social vocation as an altruistic service to society, but as part of its strategy business.

And in this line has created the position of "director of partnerships with NGOs," Libby Leffler, in a few days ago Beth Kanter interviewed . And they have also launched a page of resources and enhanced encounters with social organizations and established good practice manuals ...

What about Twitter? Much like Facebook, has created a figure at the forefront of social innovation - collaboration with NGOs: Claire Diaz and launched powerful aid campaigns to causes like the earthquake in Haiti.

Now that Myspace has become international and wants to be positioned in most segments of age, has an excellent opportunity to expand its social base, its relationship with its users and also, why not, to explore new revenue streams and to generate value.