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|World & Business - Marketing|
|Friday, 27 July 2012 10:30|
"Sorry, what's the hashtag?" If you frequent events, conferences, seminars and various events have heard, answered or uttered this phrase hundreds of times. But what is behind an event hashtag?
Organizers and attendees, everyone wins
As organizer , we must assume that social networks are now a mainstay in the event marketing. Benefit them for the dissemination, transmission and monitoring of the event will serve to enhance the scope of it: we can hear the audience, know in real time the opinion of our audience, answer questions ... Good management of the diffusion effect will produce a priceless speaker. We will not be us who we encourage you to get the Trending Topic (that's another story), but we know that nobody is bitter sweet and this can be a very nice achievement as organizers.
As an assistant or spectator, either on site or through the Internet, an event with participation and open relay has several important advantages. First it is necessary physical presence at the event, you will learn the important thing without scrolling or swallowing banalities. Second, it allows interaction between participants, what better way to do networking social networks?. Will locate individuals and organizations with similar interests to yours, and, above all, have "hand". An event is one of the best opportunities to approach potential partners, customers or patrons. And third place is very likely that you can participate in the event by contacting the organizer, as a rule the conversation is open and you can launch your questions and your impressions. Sure you think of any advantage that we can count ;-)
Not only is there to worry about catering
And now, tucked in, think we need to broadcast an event. What should we do?
First things first. Although obvious, the organization of a social networking event brings with identical phases to any offline event: pre-production, production and post production.
Consider the specific "social"
In the weeks before our big event is elemental to define the platforms on which we promote the event. Twitter is fundamental, but also can serve as a "speaker" the other usual social networks: Facebook, G +, Linkedin, Foursquare ...
The hashtag, carefully chosen, it must represent that of which you are speaking, without being so specific that references to other topics, not so strange that is not recognizable by stakeholders.
Prior to the appointment, it is worth locating the "influencers" in the sector it addresses the issue, to brief them on and have a deference to those who will give greater visibility to the work of many days.
To complement its own channels, we can incorporate the traditional way: the press releases. Of course, delivered with skill and means that have a digital broadcast. Remember that we are talking about events 2.0.
It is also advisable to have prepared the names of the speakers who will participate, to clear them when attributing any phrase, locate it in a picture ... The same with the URL of the streaming, web event, etc..
If everything is prepared correctly the previous days, the D-Day we need not encounter any problems. Arrive in time to the venue, so you are assured a good place to see and hear everything that happens. Dynamic is important to start early that day, whether the act is morning and evening, so you can get a range of impact.
The tweeters are wanting to know what happens, but also see it: obséquiales with images of what will happening. And of course, retweet those present: his opinion may create more value. This way you create a relationship with the present and not bombard the "reader" only your opinion.
As for the technical side, there are several free applications that allow you to monitor a hashtag live as Twubs , Twitterfall , Tweet-tag or Tweetchat . We think that the easier it better, so to avoid unwanted mistakes, better to use management tool with which you are more comfortable, you use every day. In our case: HootSuite .
- Post - production:
The event is over, everyone has had a great time, tweets & beers later have lasted until the thousand ... But that's not your job. Surely, the day after your boss will be planted in front of you and broached: "Gentlemen numbers, we want numbers".
Clearly, if we do not measure the real impact has been broadcasting the event for our brand / company / web, we can not really tell if it's worth having the time and work needed to carry it out.
Some tools that can help us in this arduous task: Some tools that can help us in this arduous task: Follow the hashtag , The archivist , Tweet-tag , Tweetdoc , Tweetreach , Topsy ... The vast majority has a limitation of 1,500 tweets, but give you almost all the same data: users who use the hashtag, timeline and activity of the same impact ... It's about finding YOUR tool, or a compendium of several.
Have the Olympic Games in less than 140 characters
He approaches one of the most important events of the past and near future. An event that has already been dubbed "The Olympics of social networks." To get in position we have in mind that the rehearsal for the opening ceremony of Twitter users present pledged to secrecy (mostly) and used the hashtag # SaveTheSurprise for "not having" via Twitter, what they were witnessing.
This week, NBC and Twitter announced the agreement making the microblogging network in the "official storyteller" of the U.S. network during the Olympic Games. This means that a chain equipment will be devoted to tweet for twenty hours a day what will happening every day.
And of course, the protagonists of this great event, the Olympians will also play an important role or not. Some abandoned their personal accounts in order not to disturb his concentration, others following the official guide for Olympic athletes Twitter (no kidding) and others, respecting the restrictive regulations established by the IOC for the use of social networks by athletes.
Will we witness the great landmark events in social networks? To what end all this madness of stratospheric dimensions? It's all to see friends. Happy gaming.
Source graphics: Social Media Delivered