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|World & Business - Marketing|
|Thursday, 26 July 2012 10:08|
As much as the banks have made efforts to improve the usability of its website, perform operations on them is a cumbersome process almost (okay, you have to make concessions to safety) and nothing dynamic. Can you imagine what it would be chatting with a friend, share a video or upload your photos while viewing the status of your account, you make a transfer or recharge your card?
Curiously, shortly after announcing the withdrawal of its virtual currency (which, incidentally, many did not know existed), Facebook intends to realize the "utopia" described in the preceding paragraph. The purpose of this joint initiative with Australia's Commonwealth Bank is consistent with the strategy of creating a service offering so complete that the user passes as long as possible in the space controlled by the company of Mark Zuckerberg.
There is a beta version running since March and will probably be available to some users this year, allowing those who have bank accounts to perform common operations (including the transfer funds to his friends), within the social network itself by an application. Corresponds to Australia's Commonwealth Bank the delicate task of ensuring the privacy and data security, pass-convincing users that their money is safe at all times.
After launching the initiative, Facebook propose to joining others on the basis that the engagement would provide a better platform to financial institutions, enabling them to build relationships "one to one" with their customers. In addition, the social network already has other financial operations available, such as Loyal3 , a social investment company that can buy stocks and shares through Facebook, with just three clicks and making a minimum investment ten dollars, through a system called Customer Stock Ownership Plan (CSOP ™).
After her troubled IPO of the last purchases millions of announcing the launch of a cell to enter the mobile device market ... surprised this new movement of Facebook, a gamble whose outcome will depend on its ability to show users can keep your money safe and predictable slow the flood of phishing emails that arrive in our mailboxes. Of course, if the move goes well, companies from other sectors and institutions could get into the car, making sure the idea of hiring and pay taxes through this social network on a regular practice.
We have already given so much of our privacy on Facebook, so the big question is: will finish putting our money in their hands?
Image via: MDULC