Paco León: "This is not the formula for Coca-Cola"

Has been released "Carmina or die", the ingenious prank Paco lion. That "thing stolen in a documentary" as described by him, involving his mother and sister Carmina Barrios Maria Leon. The media has been with the singing of the song to the "anti" or "challenges to the film industry." Today we have visited in a session more than # TcDesayunos, sat in front of people who regularly surf the forbidden worlds of piracy and warned with a laugh, "do not believe that this is the formula for Coke."

When she started talking, a little shy Paco, the message seemed different. "Mine is not a proposal but one that is anti-adapted to the market rules." The actor told us as most movies do not collect enough Spanish to make money and be funded through grants.

"Fighting on the undercard Spiderman is death to pinching," has ruled. His argument has focused on survival, "was the social need to work differently with something cheap, I said no to the traditional conditions because I thought it was a matter of consistency between product and price." In addition, Paco before boarding the ship was informed of the time and did as he calls "his own market research." One Sunday put a tweet asking people if they would buy "Carmina or die" for 1.90 euros and got over 1000 responses in just one hour, many of them positive.

• Carmina What does all this? "My mother is always a character of the neighborhood, laughs at the fine fans who speak in too correct." She said Paco "Take eggs," and finally I have ignored.
• What experience as a director, repetirías? "I connected with things that have a lot of fun. Manipulating the script for example. Could you repeat because it is all very fluid and I have not taken any trauma. "
• Why the film industry continues to stagnate? "To start the movie theater exhibitors have an average of 70 years and do not know the Internet. Technology is advancing much faster than the assimilation of people. In the cinema the laws were made in Atapuerca .. everything is very anachronistic. "

Carmina or die, leads from the July 5 available on the Internet, television, film and DVD . In its opening weekend the film brought together simultaneously in theaters, dvd, internet and television to more than 62,000 spectators. And is that "Carmina or die" has managed to break molds, has been so much has had 8 times more online viewers in the cinema .