Pinterest: ecosystem for retailers

A few months ago, we talked about the emergence of Pinterest as a platform especially useful for companies of fashion, travel and leisure services. It seems, however, that Pinterest was born to be the darling of retailers. With almost a year old and "mainstream" has been shown to have many qualities that companies can exploit to help reach your business goals.

Pinterest exceeds, in many cases, as far as Twitter referential traffic is concerned.

Statistics show that Pinterest is gaining more distance in terms of traffic Twitter reference. In February this year Pinterest occupied 1.05% of traffic benchmark, while Twitter did a 0.83. Pinterest currently retains an advantage over Twitter, who increasingly widens the difference in this percentage. This fact is even more important if one considers that in July 2011, the traffic generated by Pinterest reference was only 0.17%. The data show that the growth of online influence of this network is highly relevant.

Pinterest can provide higher sales than Facebook.

A Boticca study , conducted on the basis of a sample of 50,000 visitors and 50,000 Facebook Pinterest, respectively, compared the behavior of users on both networks.

The Boticca concludes Pinterest users to generate a higher percentage of sales, providing sales of close to 10%, while Facebook only generated 7% of their total. Also according to the study, users spend more Pinterest twice as much money in Facebook, the average being $ 180 in spending on Facebook Pinterest while this figure is around $ 85.

Pinterest: relevant element in the purchase decision process

  The BlogHer's annual study on women and social media , has shown that most women buy low Pinterest recommendations and blogs. According to the study while women use Facebook for fun and connect with family and friends prefer blogs to learn about new products, reading recommendations and purchasing decisions.

Generating qualified traffic

Pinterest provides sometimes qualified busiest other networks. Users who visit the profiles of other users on networks like Facebook and Twitter are motivated by curiosity to learn about each other's lives, their tastes and interests. However in Pinterest users viewing the board of another user, who probably do not know, they do because they are interested in the product. This, together with a network that Pinterest is relevant as it has referred a recommendation to buy, makes the people who visit the ecommerce product previously seen in Pinterest is more qualified than the user visiting from other networks and therefore is more likely to end up becoming.

Benefits derived from its visual nature. A picture - "suggestive" - is worth a thousand words.

Because the images and videos is the only content that can be pin numbers, Pinterest is highly beneficial for the Companies containing suggestive pictures and videos about their products that carry an implicit link to the store where the product details and to buy .

Again, because of its high visual component can be a powerful tool to recreate an authentic whole lifestyle around the brand.

All this is true in Spain?. Pinterest: future prospects in Europe.

Pinterest wins in USA and appears to be expanding in Europe, where since May growth rate of visitors has grown two, three or even four numbers.

The European market that has penetrated to January this year was Germany, where the number of visitors soared by more than 2.956 percent. Spain ranks second with an increase of 1,348 percent over the same period of time, in January the number of unique visitors rose to 62,000.

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