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|World & Business - Marketing|
|Thursday, 22 March 2012 11:05|
The typosquatting is a technique based on any typographical errors which may be incurred when an Internet user entering the URL in your browser from a web page. Thus, to any user who accidentally enter an incorrect website address, it will display alternative information in a different web page, run by a cybersquatter , and that does not correspond with the page actually sought.
The existence of these techniques is a clear threat to companies and brand owners of websites, as well as its reputation, which has led to a recovery activity domain name in the appropriate agencies . Thus, cases have been known as domain name twiter.com (instead of Twitter), legoo.com (rather than Lego), wikapedia (instead of wikipedia ) or similar .
From the user point of view , it is likely that an average internet quickly realize the typo made, especially when you access a web page that is not offered the expected content. However, nothing hinders that the target Web page, even though not correspond to the real, has been designed in a way that may cause the user the impression that it is the desired web page, it maintains some linkage with that.
In relation to the activity described, the British agency PhoneypayPlus , as regulatory aspects of the premium rate phone numbers, has recently fined two companies that used typosquatting techniques to deceive consumers who, by mistake, accessed websites run by them. The fines amounted to 100,000 pounds for breach of code of ethics that applies to such activity.
In this case, such consumers mistook the typography of the site they wanted, what led them to a fake site (simulating the original site), where they were invited to participate in a contest through which should include your phone number Mobile, offering the chance to win a number of awards when, in fact, this revelation supposed to subscribe to a premium rate service. Once the phone number provided by the user, companies now sanctioned remitted to such users a series of text messages with questions, charging premium rates for recipients that.
This has led the agency to publish a series of rules to protect users while surfing the Internet against potential cases of typosquatting , such as that of, first, confirm that the Web address entered in the browser is indeed we wanted to type (solution is based on common sense), second, invite us to wonder if we expect to find content that does not correspond to our expectations (for which we required expert not we reminded of this point). And pass the mouse cursor over the links or pictures that appear on the landing page to confirm that the direction of desired page appears. In any case, these patterns continue, we must remember that we must not give our phone number without being sure of the use that will give the recipient. And finally, we must read the terms and conditions of the services that we request to disclose our mobile phone number.
In Spain, the provision of premium rate services based messaging is also regulated in a specific code , but when you can analyze the wrongfulness of typosquatting as such, the most appropriate way to deal with this figure-subject of criminality, can sometimes be unfair competition, where the Unfair Competition Act governs misleading and confusionists with consumers.
As long fight typosquatting, or any other form ending in "squatting" - it is important to develop a good strategy for social media presence, which is envisaged forecast to register certain domains that include the errors of transcription which may be more common in practice. It is tremendously complicated the company to cover all possibilities, but it is still advisable to avoid them with such risks. Among other things because arisen for a third party has registered in bad faith a domain name for purposes of typosquatting, the recovery of the domain name will cost to us of around € 1,400, when a record is much preventive cheaper.
Even some companies have taken advantage of this to include advertising on those websites to which the user enters wrong as a result of typographical error. This was the case of Mercedes Benz, who took advantage of the forgetfulness of Internet users when accessing your website not only warning them of the error, but to them with messages of a commercial nature. While it is true that this initiative received some criticism for the message format and used, I think an interesting action, which can open the door to more creative and impressive sound for users.