How is it celebrated a Valentine 2.0?

Brands and their communities live in a perpetual Valentine. The mothers, who know a lot of love and relationships have always recommended "working" relationships throughout the year, day by day and in every detail. The same thing happens with brands and creative Territory is that we are convinced that the "Social Customer Engagement" is a serious commitment to providing you work every day. When a user dares to give the "like" often carried out an act of courage, says @ carlosjimeno . Give the "Like" is a step in the relationship (love) that do not promote certain brands.

During the past two weeks have been prepared ad hoc campaigns for today, Valentine, and plays to review some of the most creative we've seen to 'catch' the love:

Last week, we gathered in TcLab a Facebook app developed by Heineken in line with the last spot . Through the app can produce a personal serenade to make an appointment to anyone. This is an idea with a mammoth production, but yes, much cheaper than a spot on TV, and I am sure that much more effective, for one simple reason: mutual benefit.

When there is mutual benefit marks are not limited to launch its message, but Cyranos become facilitators to help us achieve a goal, be it fun, learning, or in this case, someone win by a nice serenade.

Iberia launched a couple of weeks # LovePics, a simple and effective application-contest which aims to give the couple a trip more fun. The contest has 3 steps:

1. You choose a friend on Facebook and you use the app to link your photos in a fun and original.
2. Invite your contacts to vote for your picture.
3. The 20 photos with the most votes go into the draw for the trip.

Through the blog of Diego Coquillat discovered a concept whose name amuses me: Social Media Restauranting. Increasingly, they are small businesses, specifically restaurants, which are launched to experiment with the advantages of social networking. As I mentioned @ abladias post in November 2011, "Seven Rules of Creativity 2.0" , Fail Often, Fail quick, fail cheap.

The Noma , the best restaurant in the world, used a month ago his Twitter channel to communicate that he had a free table due to a last minute cancellation. This would not be at all surprising if we consider that the waiting list over 3 months. In social networks are not subject to timings that allow us to act quickly and depending on the circumstances. Monitor romantic conversations during the day can provide clues to launch special offers and therefore attract customers.

Frigo has opted for the celebration of love more Vegas-style kitsch. The ice cream brand has installed an inflatable wedding chapel in Madrid where you give the "I do" on impulse and big. It is the picture I left early in the post. In every wedding is a picture that will be uploaded to Facebook . The couple most votes wins a trip to Las Vegas to "formalize" the relationship.

They say women are in a romantic partner, and in the case of one of the founders of Instagram and it shows. His girlfriend, Kaitlyn Trigger created Lovestagram , an application that collects images of you and your partner have shared in Instagram, to create a virtual Valentine card.

And speaking of Instagram, I can not forget the blog post of Instagramers "How to find love in Instagram?" . Indeed, during the day are and have been in Spain Trending Topic hashtags: # ComoDejarATuPareja , # yoquieroa , # mehacetilin , # tuitdeamor and # 10CancionesParaSanValentin .

If you know more actions related to this day do not hesitate to share in the comments of this post. And remember that love, in all senses, not just about a day, light rain that permeates slowly, as he likes to tell @ juanluispolo .