What can you do for your business Pinterest?

Every so often on the big board of Social Media a new player, a new network promises to be revolutionary, arousing the enthusiasm of the # socialholics. For Pinterest is somewhat different. Although we are in full crest of the wave, it easy to find daily information regarding this social network and the flow of invitations has been fired, in fact, this network takes several months and since not only already has a substantial user base, but there are several companies that have found a way to r entabilizar its presence in this new channel and that's just going to talk, how to take advantage of the social network of fashion and how to harness it for your business.

First, we briefly summarize its operation: it is a tool that allows archiving images and other multimedia content in a personalized album known as boards, an action known as pin. These contents can be shared by our followers in Pinterest or other users should not be enabled privacy options. All they can do repin, incorporating them into their own boards, or one like it resembles that of Instagram.

Audiovisual content often work very well on the net, retaining the internet get more time on a website and so, Pinterest is a perfect tool to showcase our products in a virtual showroom, drive traffic, promote deals, interact with customers, strengthen our brand image and improve our positioning in search engines , especially if it is confirmed that Google is interested in acquiring this social network. Furthermore, unlike other previous networks, Pinterest born with a business model in mind and it shows, among other things, because in addition to providing multiple widgets and buttons to add to your corporate website, to add a price tag to photos of our products.

Below are some cases that can be inspiring:

• The fashion and accessories have found their natural ecosystem in this network that allows them to showcase their collections to thousands of daily visitors to take only a few hours to set up their boards as a virtual showcase, organized by seasons and categories. The firm Nordstorm , a major U.S. apparel retailers is a good example of how.
• The company Wedding Republic has created a space in Pinterest all couples to marry will feel comfortable visiting, as it not only provides a showcase for the cream of their catalog, but also inspiring ideas about decorating appropriate for such an important event, original examples of invitations and many other resources.
• The travel website specializing in Travel Channel goes further in its use of Pinterest and has not only the usual boards with striking images of tourist destinations, but some of them dedicated to offering travel tips pinpointed by countries in collaborative boards which can be enriched with contributions from his followers.
• In Spain, one of the earliest examples of the company's corporate profiles Wemories , offering the possibility of converting the photographic memories of your life in a chronological timeline and capture the most special in a wemorybox. Indeed, their boards provide a visual description of their products, a making of your corporate image and a tour in pictures for the last decades of our history, and more.

Specialists in technology like AMD , big brands like GAP , or program ratings leader Today Show are other examples of major companies are betting on this network as a channel to interact with users.

Interestingly, for what does not Pinterest is for Affiliate Marketing as it was recently discovered that the platform uses a system for allocating its own code to all links, keeping company with the possible bonus for customer acquisition ... a business model quite original and quite legitimate, although it has criticized the lack of transparency with this process is performed.

By definition, a platform as simple as Pinterest offers the same advantages that made Twitter such a powerful tool. In addition, it allows users to discover new ways to use and take advantage of almost every day. Can you think to you some new way to monetize Pinterest presence?