Google SPY World

Plus Google Profiles. Image via Flickr by Sean MacEntee

And Google again changed the rules of the internet. Okay, no, just change theirs, but with a prevalence in the market so overwhelming, when Google sneezes are constipated half the internet.

Google Plus

Google social profiles just reach 90 million subscribers, a milestone in the growth rate of a social network (¿?), Which can be misleading if we do not value the use made ​​of Google Plus above the number of registered users. This in particular is very curious.

First we have to all Early Adopters who are enlisted in G + because it is their job, then those without work I want to try because they are 'geeks' and finally all those who are already on Twitter (the move from G + a Facebook has not much depth). That's an amazing initial growth so far, but can you keep? Plus if I use Google for something, then I'll use it.

Google + Stats

Then there is the use made of G +. If you already have a blog, why are you going to publish in G + and not in your blog? Careful, because if you publish what you have in G + G + more dynamic and are responsible to bring your readers to G +. Chungo potato when only the geekier among geeks are in G +. Be signifca BE, not registered.

Plus Google stepped forward when games put higher quality than those of Facebook, share videos, messages, we ... a FB but white instead of blue, and no applications (yet). Also took some time to allow business pages.

Then there is the SEO, because that goes G +, because the circle of Google Plus is more important (to be) that a web link. All online content must take your 'I like' on Facebook, your tweet and +1 on Google, pressed by as many users as possible. Let the volume of +1 on Google, to increase the circle of followers in Google Plus, because that gives the rotation GSPYW.

SPY Google World (GSPYW)

Or Google Search Personalize Your World, a change that affects google.com (for now) and it will overturn the results of the search, they rely on a huge number of companies, to the social web. A further step to strengthen the use of Google Plus through customized results for each user and do a search on Google.

A subtle shift this week forced to use a Gmail account to use Google. Previously you could use your account This e-mail address is being protected from spambots. You need JavaScript enabled to view it to create accounts and use Google Analytics, Docs, Reader, etc., But now you have to go through Gmail. And then will put you finger in the eye to turn your Account Profile. And you're on Google Plus G +.

Then he begins to engage in your social circles outside of Google to your profile, yes, you read correctly, associate your profile G + people following you and you follow on Twitter (is public), LinkedIn (is public), on SlideShare (s service), Google Reader (not public, but the list of blogs you read have one Google), Facebook (not public but linkado sure you have some profile in your tweets or posts, etc.).

How much does Google know your social network? Watch and tremble.

And from now on, any content that your network has shared, no matter where, will be highlighted in search results because "the results recommended by your contacts are most relevant to you. ' Not only outstanding, but preferred, occupying the top positions. Well, that remains to be seen, because it depends on the troops you have in your social network.

Breaking the deck

Surely not the intention of Google, they always want to 'show you the most relevant', but what is relevant to my network it is for me? If I ask my acquaintances and I wonder Twitter or Facebook and if I search on Google is because I expect different results. Okay, yes, with a button I can disable it if the results seem 'too personalized.'

In countries where the marketing department looks more than 6 months to 3 years have such a tool can be like giving guns to a monkey. A view to recapitulate a little. Does Google SPYW will stand and position those results that are shared by my circles and my 'social network' that creates Google around me? Hmmmm ... yeah.

What if ...?

What if I get that many people share that content to leave well in Google results for your contacts? Then work. What if I share many many people? It will cost a bit, but will also be highlighted and positioned. What if just one person but is shared with lots of followers? Well, that is already done, tweets are paid, as have several companies with Tweets on # razonesparaloquesea and # chachiStories Or people thought tuiteaba for art's sake?

Then we have another metric to assess: the Reach, reach into social networks that have a profile / user. Because the focus on the social network has over network volume, return on investment, that of social impact. What few persons have seen companies that do not bend the face to do social networking projects in over 9 months.

Are not you going to do more networking knowledge that spam now (soon) will also serve for positioning in Google? Come on, a colleague and has 200 Twitter accounts and is planning drawings among his tuiteen a link or share on Facebook, because the evil SEO debuts laser weapons and will not let this opportunity pass.

Meanwhile, others are still living in trees. You doubt it? Do we have here SEOcial Media?