In the Directors 'believers'

Throughout history people have always been able to understand the changes in their environment before the others. Depending on the time when they play live, could be branded as witches, heretics, or any other tag crazy dangerous. But thankfully, times have changed and now there are professionals with insight and empathy to be able to lead change within organizations.

In the 2.0 environment-related projects are called 'heros', people connected with the capacity to understand the value of social bonding. I have no doubt that Columbus, Darwin and Edison would be "early adopters" of technologies capable of activating knowledge management and innovation   at a rate never before seen humans.

The purpose of this post is to encourage all believers who are betting that your organization adopts a culture able to deal successfully with these new environments despite the fact that sometimes the structures are designed for many years reluctant to those changes.

Among the projects we develop creative territory is a fundamental part, is working together with our customers to implement a 2.0 culture within companies. We all know that in large organizations is a complex set of employees to transfer the key messages to understand a transformation as important as the relationship between consumers and brands in a highly connected society. But our experience with these great companies enables us to see how the projects with the support of Department who moves get this message and many executives and employees to evangelizers able to accelerate the spread of the virus benign internally.

The capabilities of an organization with 2.0 culture are great, but I want to highlight a few:

• Ability to converse with customers and clients in an honest and transparent.
• Ability to have a branding strategy aimed at linking and not to defend the reputation of the brand.
• Ability to generate positive feedback and enhance the reputation of the brand thanks to the community (earned media).
• Ability of users to defend their own mark on the negative comments.
• Decision-making ability of managers based on real customer data in social media.

These executives 'believers' are people able to understand the importance of putting the customer at the center of our communications and maintaining this link for all contact points between brands and customers in their relationship (pre-sales, sales and post- sale) thinking in terms of long-term, local in a global way.

We are fortunate to share time in the implementation of these plans with some of these managers who kept things get very high fees witness satisfaction with the achievement of positive results in many of our projects.

I do not forget small and medium enterprises with greater maneuverability and flexibility to implement environment-oriented interaction with consumers and with an outstanding group of entrepreneurs betting on digital, but they touch add hours to their long hours of work. And they do simply because they are convinced that the commitment to linking social platform has a return in the medium to long term, always positive.

Finally, I recommend some books that delve on the topic: "The world Groundswell" of Bernoff, "The future of management" by Gary Hamel and, of course, # Socialholic , Juan Luis and Fernando Polo, where you can read examples of companies Spanish who have already begun this journey of no return with their customers and where are the keys to guide the company into P "people".

Picture on Flickr afloresm