Dating social networks and human behavior: ebook via IbookAuthor

Dating social networks and human behavior, this is the title of the first ebook that will develop from Ibook Author (for those who do not know, is the new platform for creating and publishing books AppleStore Apple) and I have already begun to write. Those who know me and my students know very well that I always had a weakness for this type of network.

First of all, indicate that I am not the first nor the only person you are writing or have written about this type of networks, but since 6 years ago, in 2006, while working for a social network in Germany were using dating networks to attract users. Why? Because users were quite open to receive messages, and from the "flirting" was much easier to reach users, this is not welcome, of course, but at that time the main goal, unfortunately it was the number of users and not the quality of the community.

For 6 months my team and I were heavy users of social networking dating, our modus operandi was: sign up with different types of profiles, photos and descriptions suggestive bold (nothing that one can be proud of), plus knowing that these practices are unethical and are bread today and hunger tomorrow, but thanks to having seen and done these shares at the end you learn what your own code of professional ethics. In at that time, 2006, the only networks that were most active were those of dating. Obviously I'm proud of these practices but have been shared by many companies, then and now.

During the months we realized that users were very active in the networks and because some companies began to invest in advertising on them, very nearly as much as the level of type IM messenger. Since then I realized that these networks were a very powerful brand approach.

In the ebook I wanted to analyze from the point of view "sociological" the behavior that received daily in global social networks, professional networks ... but still dating my attention. In my classes, students always ask me ... and this dating networks, why do not you explain that?

Well, first because of my experience in them, and then because contrary to what seems at first sight are very good places to expand projects. And I refer to the facts (see below and the ebook I discuss in detail some cases).

For networks of common ground I have based the study on: Meetic , Affinity , Match , Ashley , Victoria Millan , C-date , Badoo , Votadme , Gleed and Sexyono . After years of analysis we've seen that all public life, private and secret ... not always detailed. 2 months ago I decided to start a study on dating networks based on the behavior of people involved in them, their users. 2 months of research in all communities that I mentioned, interaction with users every day, 2 hours a day. An average of 10 users per network ... It is not, and I ...

For this first draft I have to thank the users who contributed to my research, some of the conclusions have been drawn with the help of a former student and cyberpal has given me permission to share that:

• Some sites share database, companies are often under another name.
• There are many fake profiles to engage people and to better stimulate the community.
• In networks such as Ashley Madison dating, when you talk to people in couples confess that they have become with anyone, but I do have "ciberligado" on Badoo not change, there is a lot of "fleeting relationship."
• Many email alerts are not real users can be active.
• In C-date and the number of emails Badoo you receive is directly proportional to the number of times you log on. If you connect you stop mails stop arriving. Must be detected and suddenly you enter your host community. If instead you're online a few days, your level of "popularization" drops steeply.
• L @ ​​s Casad Ashley Madison 's network tend to change as they learn that in Victoria Millan is free.
• In the sites where some users pay and women do not, some misinterpret it and have a very bad deal with females. It seems that the pay given that right.
• People sometimes behave like fools, or they face in the photo profile or get in the private showcase to give you the key and ask for anything more without knowing anything.
• I happened to meet friends, boyfriends, or with people they know ... and it's a problem ... because you almost have a moral obligation to say ...
• After 2 months you realize you are almost always the same in all sites, or bored or no work 100%.

I wanted to write this post because dating networks are forgotten by those big companies, but they do work, provided no offense to anyone. in fact I made corrections in the language ... thank Facundo. I want to thank the users who have paid to answer my questions ... The next few weeks I'll have more reactions and conclusions, we begin with the first few chapters at a time that is tasteful reading.

Picture of David Martyn Hunt on Flickr