# TcTalks: ideas to change the future

The last # TcTalks which we celebrated by the Telefónica Foundation has returned to fill the head with ideas and funny moments. I moved those sobering reflections on the # socialholic , those ideas that make us rethink the unknown future, but where is not clear who built it: people. People like CEOs, marketing managers, consumers, bloggers, critics, fans, clients, creatives, opinion leaders, community managers ... the order is perhaps less important today. Some phrases for discussion for our brains. Please remember that the full video of # TcTalks and presentations will soon be in the Media Library Foundation.

Peter Jareño , Communications and Marketing minube.com

"How do we create a community Minube? Based on the things that move the world: passion, ingenuity, hard work, honesty, humanization. Customizing the marks, forgetting that we are a brand, we are people, are tired of eating gray products. We want transparent things, to know who is behind each of the brands. People need to give them love. "

Perhaps that is why Peter says that "for entrepreneurs there is nothing better than the use of social tools to make businesses grow." Maybe part of it, Minube has a community of 400,000 passengers and in two months has achieved 250,000 downloads of its mobile application . 4 stars out of 5 rating with over 1,000 reviews in the Apple Store.

Roberto Carreras , founding partner of Novaemusik and Online Strategy Consultant

"The future of music goes through the applications. You are changing people's behavior because the technology facilitates this change. The future lies in accepting this change, try to understand and monetize it: artists, technologies, agencies, broadcasters, brands ... work by the artist 2.0, advertising, entertainment " .

One such project is the music of Carlos Jean Plan B , which has obtained 20 million views on YouTube, 60,000 records in its own platform, shared music tracks million times on social networks and more than 10,000 entries in blogs and online media . This "learning how users behave on different platforms and can offer content tailored to each of them."

Juan Julian Merelo , blogger and professor at the University of Granada

"History repeats itself: what we have now on Facebook, before we had it anywhere else. Everything is repeated. Nothing lasts forever: Google Wave, Orkut, Megaupload ... How long it took people to change WhatsApp Messenger? The network is absolutely dynamic, changing, your blogging is not my blogosphere. What is technology? To talk, to speak. Connections, links (strong or weak). The important thing is being in the flow of the conversation, join the conversation. "

Fernando Polo and Juan Luis Polo - Authors of the book # Socialholic and captains of Tc

They came to discuss his book and they did. "We're trying to prove the myth of a person addicted to a setting to show the opposite: this is what will change the world (and it is changing). We explain why, why spend hours hooked to Twitter, what are our motives. People are not isolated: in 2011 for the first time, we find cases in which citizens, consumers or people have been able to become aware of control ... So we can not remain outside the social recommendation. 2 / 3 of sales come from the social recommendation: for consumers. "

Enrique Burgos - Chief Marketing Officer at QDQ Media

"There are millions of users who interact and seek information on networks. The decision was to change the QDQ business model, not maintaining that they had. A business model in which they seek to be much closer to the customer. QDQ customers (companies) need to be more connected to their customers (the people). SMEs offer which does not have: time to manage their presence on networks, a new way to connect with the customer. "

Daniel Calamonte - Online Communications Manager The Ant in Action 7 and

"Good numbers on social networks do not mean that you have done well: it means that happened to you all. The rush is happening and shit. "

Uriondo Michelangelo - Telecom, Media and Technology Editor in Economic News

We got several smiles with the three Ds of journalism. "Social dipsomaniac, talking to himself, have convinced him of what is good for your work is a good way to meet people, his wife warns him, abuses at dinner ... Desperate to find wifi or plug. Willing to work harder for the same money: blogs, social networks, management of communities ... "