Social TV: ¿tuiteas o haces zapping?

In recent years we have witnessed profound changes in the outlook for production and distribution of audiovisual content, highlighting the fragmentation of audiences by the multiplication of channels and the proliferation of new devices that have changed our TV viewing habits (estimated up to 25% of viewers at a time using smartphones or tablets). This trend has forced the industry to implement strategies audiovisual crossmedia for the production and distribution of its content.

Moreover, the massive introduction of the use of social networking has changed the way we consume and interact. The television networks have found that different social media channels and other Web 2.0 platforms can be valuable tools when it comes to getting information and storytelling.

A recent example is the use that American television networks have made ​​the new means at their disposal during the election campaign: Fox News used Twitter during a debate to gauge the reactions of your audience and encourage your users to plant-based issues interventions of the Republican candidates, while NBC reached an agreement with Facebook to create an interactive forum platform from which to continue the above discussion, getting more than 900,000 interactions with their users.

The last piece of this puzzle are the new intelligent television that can connect to the Internet and other devices, and allows the installation of applications and widgets. This technological breakthrough has opened a wide range of possibilities, such as Samsung TV series SMART, by an application called Social TV, it shows our Facebook and Twitter Timeline or use Google Talk and Skype in a column to the right of the screen while still enjoying the football game, our favorite show or movie we are watching. In addition, we offer content based on our preferences or our friends and to control our TV from any Android device.

In summary, Social TV is an interactive television including recommender systems and user participation through our profiles on different social networks. The technology is here and users are ready for use, as evidenced by 15 million users of the Social Platform Get Glue , so ... How long we will continue to zapping?