Emotions | Twitter posts

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Society & You - Psychology
Sunday, 03 July 2011 10:01

Emotions and Twitter messages. Social networks like Twitter and Facebook , make them easier to communicate. In De Psicologia.com we tell you the result of a study on emotions and the need for social transmission.



Millions of people are users of Twitter, Facebook and other social networks. It is an almost instantaneous sharing of ideas, photos, experiences. A new study published in Psychological Science emphasizes the exchange of messages on Twitter and other social networks may be driven by emotions.

In particular excitement, it is believed that when people are physiologically aroused by emotional stimuli or otherwise the autonomic nervous system is activated and increases the need for social transmission. twitter-email

The study

Directed by Jonah Berger, Ph. basis is that when a person is emotionally aroused the ability to send more messages increases. This would explain why people want to share and why some others share more content in social networks.

Jonah EBRD, Ph.D

In a previous study found that emotion plays an important role in the majority of comments to articles list of New York.

It was found that while items that evoked positive emotions to the transmission through social networks was more viral, some negative emotions like anger or anxiety increased during the broadcast, while other emotions such as sadness fell. In trying to understand why the excitement perished be the key factor.


  • The Berger study suggests that people who feel fear , anger or are more easily have fun to share news and information, hence they are more inclined to write messages on Twitter or other social networks.
  • Fear, anger or laughter are characterized by great excitement and action, as opposed to emotions such as sadness or joy that are characterized by low arousal and inaction.

If something angers you sad instead is more likely to tell your friends or family.

The experiment focused on the basic emotions of 93 students in two independent studies.

In a first experiment

  • Students in different groups saw video clips that made them to be anxious or funny, high arousal emotions. Or a video clip containing sad, low arousal emotion.


In a second experiment

  • They were shown an article and an emotionally neutral video, and asked how they would be willing to share that information with friends and family. The results showed that students felt emotions arousal were more likely to share the news with others.
  • Berger says the study's implications are vast.

The behavior of people is strongly influenced by what others say and do.

If you are a company trying to get people talking about your brand or product, or a public health organization attempting to convey a healthy message these results provide ideas of how to design effective messages and communication strategies.

  • Source | psychcentral.com
  • Photos | livingwithballs.com
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