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|Society & You - Psychology|
|Sunday, 03 July 2011 10:01|
Emotions and Twitter messages. Social networks like Twitter and Facebook , make them easier to communicate. In De Psicologia.com we tell you the result of a study on emotions and the need for social transmission.
Millions of people are users of Twitter, Facebook and other social networks. It is an almost instantaneous sharing of ideas, photos, experiences. A new study published in Psychological Science emphasizes the exchange of messages on Twitter and other social networks may be driven by emotions.
In particular excitement, it is believed that when people are physiologically aroused by emotional stimuli or otherwise the autonomic nervous system is activated and increases the need for social transmission.
Directed by Jonah Berger, Ph. basis is that when a person is emotionally aroused the ability to send more messages increases. This would explain why people want to share and why some others share more content in social networks.
Jonah EBRD, Ph.D
The experiment focused on the basic emotions of 93 students in two independent studies.
In a first experiment
In a second experiment