José Manuel Calderón represents Extremadura

Extremadura is the environment , that's the slogan we Extremadura making the brand Extremadura . This campaign shows that the brand is not only a name and symbol, but the hallmark of the Autonomous Community. It is his image that encompasses not only the natural wealth of the region, but of their people and people that are the essence of Extremadura.

Sports are an excellent way to show precisely that quality of the people of the region and teach the values of teamwork and overcoming the very young.

So in the campaign we present the Campus Extremdura Basketball José Manuel Calderón, which brings the best basketball league in the world to Extremadura , to bring youngsters to professional sport and, while promoting the values teamwork, pushing the limits, self-discipline.

In 2010, Calderon Celebrates Campus IV that can be enjoyed from 27 June to 3 July. As in previous years, over 300 young people between 8 and 18 come together in Cáceres with one of the most international ambassadors of Extremadura in a National Basketball campus which aims to promote sporting values and to share experiences with the player Extremadura NBA and other outstanding coaches.

Calderon is an example for any youth in the region or anywhere in the world, with less than 30 years, has achieved what few: playing in the NBA's most popular basketball league in the world. It has also achieved a world championship with the Spanish team.

The interesting thing is that Calderon would not have succeeded, he forgets his roots and help younger people in the region, hence the slogan "Export or import talent success?".