Adidas 60th birthday

If Adolf Dassler lived, probably would be surprised to know the mass distribution that managed to impose his mark on the world, not just sport but also commercially. Adidas, is so deeply imprinted on the collective unconscious world as the Coca-Cola.

Adidas "Adi" is short for Adolf, and "das" the first syllable of the surname of its founder, with worldwide operations, will present a series of events commemorating its sixtieth anniversary under the theme "Celebrate Originality".

Remember when I was little, my mother forced me to wear Adidas sneakers chocolate brown nubuck to which I hated as too discrete, and they are the same that I use today, stand out as a model that never gets old.

Health ADIDAS!

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