adidas and No. 12 player

Please someone explain to me the new adidas commercial. I can not understand what message you are trying to give the sports brand. The No. 12 player was born from the famous Boca Juniors' barra brava, due to its way of encouraging self-proclaimed as the No. 12 player, but I do not find Algund relationship with Raul Gonzalez .

Or have meant that the brilliant Real Madrid striker has come in encouraging outside? I can not understand not only advertising but also difficult for me to know what was what led to loans for Raul. It was the only Real player considered by adidas com No. 12, also touched on Robben.

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