Boca Juniors and the controversy of sponsor

One detail that has caused controversy within the swollen xeneize in the inclusion of LG's sponsorship of Boca Juniors. Where is the problem? Is obvious: the colors of the brand. Red and white are associated with archrival River Plate, so many fans consider it a sacrilege to use the logo on the shirt.

LG released two million dollars a year for advertising. The question remains in the air over whether the Korean company will require that your brand is kept with the original colors in the uniform, or yield to pressure from the fans. And there are many fans who consider boycotting the purchase of the uniform if you defile the colors of River. Oh, that white uniform with the red mark that looks Alfio Basile looks bad joke.

The sponsors are giving in to change their logos, but the image shows that this could be the exception. August 13 will go on sale the kit and we'll see if the red-white appear on the chest of the players from Boca. You, who think: will give the multinational or break the tradition?

Share this entry