The secrets of one of the most important companies in the digital age

The secrets of one of the most important companies in the digital age. One of the key tools in the life and work of millions of people, went from being a promising small company to become one of the most important planet in just over ten years.

Sánchez-Ocaña Alejandro Suarez, author of " Stripping to Google "proposes and answers all those questions that we have all made ​​some time on the search engine identifies many of the secrets that hide behind the name of Google. A deconstruction complete and amazing that will make you better understand the business world in the "digital age".

After reading this book you will know how and with what tools Google dominates the global advertising market, the fine print that hides behind services like Google Books, YouTube, Street View, how it operates in a very unclear from tax havens, what their practices monopolists from competition, which benefits obtained from all applications that supposedly offered for free, which agreements reached with the Chinese government to operate in its territory or how long it keeps your data and what makes them ...

" Stripping to Google "you will find everything that Google does not want anyone to know and meet some of the best little-known aggressive tactics of a company that almost certainly already know all about you.

After years of research, Alejandro Suárez Sánchez-Ocaña, in his book contains a number of data obtained directly from official documents, newspaper clippings, testimonials from industry players and former employees of one multinational reach and devastating analysis the less disturbing.

"Naked to Google" is a book easy to read, which collects light from a very sarcastic illustrator and the relationship the author had with the company since 2001. Now on sale, you can buy on Amazon , Fnac or La Casa del Libro .