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|Culture & Science - Strange Inventions|
|Tuesday, 05 April 2011 21:30|
Smirnoff presents an amazing and very creative bottle Caipiroska variant , its fruity flavor vodka. The cover of the bottle, which occupies over 90% of the surface of it, simulating the texture of the fruit flavor drink and "stripping" as if that fruit is involved. With this move, we found that Smirnoff is the packaging itself can serve as a marketing vehicle just as powerful as any other kind of advertising.
Peelable bottles of Smirnoff come in wooden boxes (very similar to those used to transport real fruit), each of which includes three containers with different flavors of the presentation Caipiroska: lemon, strawberry and passion fruit. The bottles are re-dressed by the prestigious agency JTW and for the moment only available in Brazil, where the cocktail caipiroska is extremely popular.
Not much information about the type of material it is made the wrap, but truth be told, it is more environmentally friendly packaging in the world. Of course, should be put in balance with greater environmental impact if a large-scale hype or re-design of packaging that practically announces itself.
It is not the first time that attempts are made to mimic the texture of nature. Japanese industrial designer Naoto Fukasawa made his interesting contribution to a packaging for juices that not only simulate the visual texture, but managed to emulate irregular surface of different fruits. On the other hand, my partner Natalia told us about a creative gift wrapping by designers Happy F & B that also takes inspiration directly from nature.
In all three cases, the decision paid off and generated great impact on the design community and consumers. The challenge now is to make these much more environmentally friendly packaging to not only imitate nature, but can communicate harmoniously with it.