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|Culture & Science - Strange Inventions|
|Saturday, 18 August 2012 01:00|
Grolsch is a beer brand in Amsterdam and it turns out that land just launched a campaign quite original. This is a banner that is interactive, where anyone who sees it can intervene in the saga of Officer Jount "the world's most respectable of the Netherlands" and win a free pack of beer.
This idea has been a complete success there brewer says that about 2000 people participate every day and have become a topic of conversation at every meeting, could not be otherwise, are giving away beer!
However, because the Grolsch beer is on sale only in their place of origin, England and Ireland, if you enter the campaign site from anywhere else in the world can not display the interactive advertisement or participate, but we will describe it:
The officer Jount sitting in the shadows of a bar, slowly turns to the camera, looking directly and a voice tells you that you must send an SMS text message with your name, and if the officer knows you then you invite a beer. He then shows you Jount your business card (where you can see the number you should write) and turns.
You take advantage to send the text, wait a bit and then the officer pulls out his phone and turns, looks down, read your message and you write an answer, what you get on your mobile is a link to the code that you can redeem your beer at approved centers. Simple and fun.
This idea seems great campaign, since joint virtual and real experience involves you directly with the brand. Besides, as I said before, it's free beer. Down here we can see the video that tells what happens before the detective sit at the bar: