Comedy Central presents naps World Cup

They finished the London Olympics and you're left with the feeling that there is nothing interesting to watch on TV. But fortunately for us in the town of San Miguel, Mexico, has been the second most epic sporting history: World Cup naps.

This high-performance sports tournament comprises basically a competition in which all participants nap Olympic caliber, to see who is the strongest of all. There is a woman who acts as judge and assess whether participants actually are asleep or pretending cheat a deep sleep at the same time a lot of obstacles come coldly calculated to awaken the weakest. This of course has to be seen to be believed:

Comedy Central - Siesta from Wieden + Kennedy on Vimeo .

Hilarious, no? This video "documentary" was produced by media company W + K to promote the launch of the cable channel Comedy Central for Latin America market. In parts of Latin reign channel is here, but not all have. So this announcement has been spreading across different countries has been seen as something funny that most fondly remembered.

"Finally, a TV channel that is as serious as us," is the phrase that closes the commercial by making it clear that the intention of this is to recognize the quality that we Latinos laugh about ourselves and take things on the bright side, though not everyone was amused. For example I shared the video with my office mates and some felt a tinge of mockery Mexican stereotype, where we always draw on a cactus lying napping with a huge hat and our poncho.

"The intention is that viewers laugh and remember how good it feels to see Comedy Central programs, which are 100% funny" is what says Guillermo Vega, executive director of W + K, then launch and receive your ad.

I do not seem offensive, in fact, I felt like a nap. End of text.

Photos: vimeo