This is Now! shows the world through real-time Instagram

What is sharing in Instagram people in Tokyo or New York while you read this post? It would be hard to tell but for This is Now! , a visual project based on real-time updates Instagram activity in major cities worldwide. The photos appear on your screen as soon as users share them. A never ending story.

This is now! is a project that displays a set of pictures taken and shared Instagram in real time. You enter the site and you are right with what the inhabitants of this or that city make or photographed. What you see on screen is constantly changing and promises to continue growing to infinity. There is the ability to click on any photo and enter your link created in Instagram, but the point is not that, but to show what happens in different cities of the world and, especially, how it looks. Ordinary people like us, portraying the cake that is eaten, the entrance of the museum visit, the shoes you just bought, your best or your worst angle in the mirror.

The project, created by Lexical Gap in Australia, began with New York, Sao Paulo, England, Tokyo and Sydney. Currently we can also see what happens in Las Vegas, Stockholm, Paris and Los Angeles. The developers promise to add more cities to the list. If we looked to see photos of each site, we found notable differences and similarities between them. In all there are many pictures of food. In Sydney there are many signs with motivational messages and in London, for obvious reasons, almost all about the Olympics.

If you are someone who is easily lost in front of the screen, noting growing conditions, visit the site with caution.