# YoSoy132: boycotts, meetings and many opportunities

Circulating in Facebook an invitation from # YoSoy132 movement to hit broadcasters where it hurts: in the rating. This is a call not to tune the signals of TV Azteca and Televisa for this weekend (Saturday 26 and Sunday 27). Not the first time that a boycott is brewing like, just remember that April 30 was held last year at # ApagonTelevisa in response to statements of Adela Micha and Joaquin Lopez Doriga in "Third Degree", with discouraging results .

Although the target of the protest is the same, the differences are striking: # YoSoy132 is probably the movement emanated from social networks that greater social mobilization has had in recent years compared with a faint, perhaps, in the case of # InternetNecesario. Last Wednesday, there were at least 15 thousand people in the concentration of Estela de Luz (not counting thousands more in different cities). If we look at the numbers joint Federal District (15 mil), Monterrey (5000), Guadalajara (3000) and Puebla (3000)-four of the largest cities in the country, we estimate at least 26 000 participants. To that, we add the contributions of the demonstrations in Oaxaca, Merida, Saltillo, Tijuana, León and other items provided some hundreds (or thousands) more to the cause.

To this we must add the social support which account # YoSoy132, popular support was not # ApagonTelevisa at the time. The movement has a "blank check" on their hands. For that reason, it is important to begin to be a definition of objectives. Political scientist Genaro Lozano rightly explains in his text "What can you learn # YoSoy132 of other movements in the world"

The # Yosoy132 do have to make clear what he wants and must do so as soon as possible. If the democratization of the media, they might try to land this better (...) The media are private companies, some with agendas own, some more some less, and with huge differences in how they report: some do it independently, others do it as a disguised paid propaganda and information. Here I think the youth of # YoSoy132 should require that the private media (not public) out of the closet as they do in the U.S. when they announce publicly supporting a presidential candidate, a candidate for governor or specific applications Congress. This is something concrete and I think desirable.

From my perspective, the call to boycott contributes little. They already have the attention and public support. It's no use other statement of principles that just says the same. That are against media manipulation, we understand and support. Have reached a stage where it no longer reaches catharsis. For that reason, I find it more interesting the call to the first university assembly on Wednesday 30 May at 12:00 hours, at UNAM. Because there can find a distinction, in the first instance, be described as an anti-or pro-Peña Nieto Lopez Obrador (who are together but not mixed) and make it clear that his goal remains intact: the democratization of the media.

Lozano points out that a concrete demand should be to force the media to make clear if they have a political stance. I would point out another area of opportunity: to appeal to the media decentralization. Not only is that TV Azteca and Televisa improve the quality of its content: it's about creating conditions to open more independent spaces. The problem of manipulation is not unique to television but also radio stations, newspapers and websites. The result is that the media (regardless of platform) establish a de facto power in the service of those who can afford it. Democratize access, but also creation. There is another good starting point. Do not know about you, but I think a little more helpful in the long run to turn off the television for a weekend.