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Sony: You must change the way you publish games |
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| Technology - Video Games | |||
| Wednesday, 01 August 2012 06:00 | |||
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There is much talk about what the future of the gaming industry, its format, distribution and fate of their platforms. Now Sony adds its voice and addresses another aspect, the way the games are published . The evolution of media and digital distribution have allowed a large number of developers to market their creations, which can reach the public without the need for intermediaries, read, publishers. This obviously breaks the schemes set out in the business, so these companies must rethink their strategy and this includes how to publish games. During the convention Casual Connect, the panel Sony was asked about this that Adam Boyes, vice president of developer relations said that the publishers are still working out many details about how to adapt to the enormous changes that have occurred in the industry so little time, and know that the traditional way of publishing games is lagging.
Currently you can see these attempts at adaptation in cases such as PopCap purchase by Electronic Arts in an effort to penetrate the market for mobile games, but no doubt these efforts will have to go further. It is difficult for an indie developer living a Halo 4 or Borderlands, so it is quite possible that the publishers have a future ahead because of the resources that can support a project, but it is also true that they may out a large market share as more and more developers decide to publish their own games and achieve success.
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