Robert Kotick joins the board of Coca-Cola

Coca-Cola has always been noted for being at the forefront with the latest trends to keep the brand as one of the most powerful companies worldwide, and appears not to remove your finger from this line, judging by his latest appointment.

President of Activision Blizzard, Robert Kotick, recently joined the board of Coca-Cola. In other words, Don Kotick now not only president of the brand's largest video game world but is now part of the bottling number one soft drinks.

Muhtar Kent, head of the company commented:

Bobby brings a business mind and a high level of financial knowledge and digital to our company. His experience in global branding and insight will be invaluable as we continue to grow our business and increase our commitment to invest in digital customers and consumers worldwide.

So Coca-Cola plans to use the digital experience to do business Kotick. I guess then you'll want to see night elves against orcs in PvP for a bottle of Mountain Dew (which is Pepsi) or more BattleBots as pets .

In what is certain is that Coke will take full advantage of this appointment (which sounds rather pure business alliance) and position your products where you can thanks to the "ability to empathize with Kotick of customers through the middle Digital. "

Perhaps the Darkmoon Fair will offer a delicious new cola drink, or the combatants in Call of Duty will be removed thirst with soft drinks, or we will have a screw-gathering avalanche of promotions in exchange for a figurine of Starcraft.

All that is known of since Kotick will play is to be manager of the development committee.