
We live a bizarre time, a time of change you never have asked you what's on record of these years in two or three centuries? What will be what they associate humans from the future to think about the end of the twentieth and early twenty-first. Some say equality between men and women, some say terrorism, some say the Internet ... I would argue that the most important thing is to digitize: are we not use physical things, things that are in the world of objects, less tangible things , virtual. The physical book e-book, from vinyl to mp3, pilla-pilla to Super Mario. Not change our concerns (we still want to read, still love music, we still want to play ...), but changes the way we carry out and of course, change the access we have to those resources.
Clearly, if you wanted to play before the hiding did not need anything, but if you wanted to read a book was fatal, well, that book. This association seems so logical to us today is obsolete, since today virtually everything can be duplicated, unadulterated and without allowing it to exist at any time in the world of reality. You work for years in a game, simply by pressing keys, the end of that product, physically absent, put it on sale online and have it duplicated thousands of times while you get vitual money in a virtual account and I will spend virtually. Congratulations, you're rich and you have not created or received anything in the world of objects.
If we consider this cycle, what physically sell anything that is likely to be digitized? Could it be that is a vestige of the past, a time that was required to pass a physical object from one hand to another? We are living a time of change lately, and cultural tsunami uneducated and interested persons believe they can stop it with a dam. In this age of soups, records and Sindes legislators seem unaware that this change started long ago. Since the first text appeared on a screen, the paper has been sentenced to death. It takes more or less disappear, but it will. And since the Internet created the need to sell digital storage devices is just as obsolete (or DVDs, Blu-rays, the future is nothing, the cloud).

All this comes to mind because of several news related to the entertainment industry. Several unpleasant news but not surprising. On the one hand we have the plight of GAME . The network responsible for the video game retailers GAME and Gamestop is not going through its best. Gamestop has closed all their branches in Portugal and Northern Ireland and it was rumored that the Spanish stores suffer the same fate (rumor was denied later) . However, shortly after news broke that GAME UK is on the verge of bankruptcy and it is very unlikely to be able to cover expenses between now and the very near future.
As I have stated above, this is normal. These stores are doomed to disappear and, little by little, all will give way to an increasingly digital commerce. If you do not believe me, ask yourself this: Montaríais now a video game store?, Does a bookstore?, Does a music store?, Did a video store? You know you are finished, but I accept it hurts. At least to me it hurts, because I love this kind of shops where you can see at a glance so many cultural offerings.

We have this on one hand but on the other we find a structure rooted in the depths of society that claims to defend tooth and nail this business model. Every time a change occurs, many people get scared and fear, combined with lack of culture, makes real atrocities committed. At least this time we we're going to knife each other. The most they do is that a side force governments to enact laws that favor them and pull the other for a few hours a website. What I mean is that there have always been opponents of progress, there are always wealthy people in this struggling that things remain as they are. Is normal.

So, Netflix is going to Spain with their tails between their legs. This fantastic initiative VOD (sort of Yonkis Series of payment you can use both the PC and the Xbox 360 or 3DS or wherever you want) is that Spanish society is not prepared gives a change. The copyright tax to be paid will surely be exorbitant, preventing an expensive business model based on the cloud.
As long as they give examples like this, or as a fool off that Sony intends to do with games downloadable PS Vita, the company is flying blind as it moves forward. That future that we will reach many people but you should delay as possible.