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|Technology - Gadgets|
|Wednesday, 08 August 2012 01:12|
The online search is a business, not the ads that show us the results or promoted, involving rather little percentage of their profits. The real value of being the most used search engine is a field data collection. But these data how much they cost ?
It's almost common sense to know that mobile searches are increasing dramatically in recent years, and Google takes the cake in them, as it is the default browser on Android and iPhone OS, has assured customers. By having insurance customers, has another sure thing: a data stream of those users constant use, location, even tastes a little data mining.
Bing, the Microsoft search engine, do not have these, because, although the quality of their services is higher than Google in some cases, the Mountain View giant is so deep within our culture ("let me googlee that") that users do not see other alternatives. 3 years to hit the market, Bing has not started too market to Google (it has 16% of the U.S. market, according to ComScore), even considering that spent millions on a real artificial intelligence research (a variation of the it really focused on data mining) so that machines could learn from the searches.
The point is that neither Bing, or Yahoo! (which holds 13% market share in USA) are used on mobile phones, barely, wasting all the infrastructure that has Microsoft to collect data, which according to them:
From Microsoft hope to fill this gap in the mobile market with Windows Phone 8 , a good implementation of Surface and their integration with social networks. Another starting point is to collect data and use Skype services in Microsoft.
The problem is that this way of obtaining data indirectly has a high computational cost. For example, the fact that Bing has over 3600 ways to misspell "Arnold Schwarzenegger" make the quality of the results against those of Google is much higher, but at a computational cost much higher too, since the user only sees the most significant or most have to do with the user's environment (hence the need to collect data on it).