7000 Terminals different entran to Facebook daily

Facebook and Twitter and many social networks have a pretty big challenge, given its expansion and mobile use. When Facebook began its journey there was Android, there was no iPhone, Windows Phone much less had a website and how much they had to deal with IE or Firefox, but now they have something much more difficult hand: 7000 suit different devices accessing their services daily.

In the last month, Facebook has taken Google App Store Play or people nearly 150 million times, a negligible figure. And you will say "ya, but it remains a single application Google's Play" and no, not true, because for Android, an application is as if they were actually four different applications divided by screen sizes and a few other more, if divided by the Android version that has the device.

So with this adoption is taking so massive social network on mobile platforms, it is normal that their focus right now is to improve the experience on that platform. Only one problem: the pace of upgrades you can have with a native application is not the same you can have with a website where you can release updates every day, even several times a day. Right now, Facebook updates its applications every month or month and a half, especially in Android, where they have to deal with changes to support more phones coming out almost daily.

What is the challenge then? Already knew that Facebook did not make sense to make a phone propylene or, and support his thought would be titanic effort for little differentiation in the market they would have. The challenge is to integrate as could be in each of the platforms where it operates, making the sharing on Facebook is something that happens naturally to any event of your life through your app.