Kingston cut the prices of their SSDs

The manufacturer of DRAM modules and other Kingston storage products, plans to cut prices of all products based on NAND Flash, including both pen drives as memory cards and SSDs in the coming months, beginning what will be the beginning of the much vaunted reduction of production costs for this technology, which analysts say will culminate in mid-2012 with prices below $ 1/GB to consumer SSDs. The report, published by DigiTimes, it is very specific about the numbers, but pack a rebate of up to 15% , based on the confidences of their sources close to the industry.

Kingston stated that these "adjustments" are intended to coordinate price change NAND chip suppliers to more advanced technologies to achieve a growth in production, which means that the decline would be only circumstantial, while new units arrive bill . The manufacturer has also explained its intention to increase its presence in the market for flash drives, where other brands have a greater role.

Most NAND manufacturers are proceeding to changing technology 30, 28 and 24 nanometers to more modern 19nm, which can increase production capacity to be possible to create more individual chips for each mold, obtaining a yield of manufacture greater. Some companies, like Intel and Toshiba, have anticipated this change and already have 19nm products on the market, or very close to this, helping the other also moves toward new technology, cheaper and provides better results . It is hoped that this price adjustment Kingston also do their own and other manufacturers are encouraged to make a sensible reduction in their units SSD , Flash drives or memory cards in the coming months, bringing us one step closer to the goal of " Giga dollar ", which could be achieved with a little luck, in the summer.

Perhaps Kingston was already talking about this significant cut in late January when it was positioned and was very confident that the "big cut" would come during the second half of the year , partly due to the high demand for these reports because of their characteristics and the shaky state of the magnetic units, and partly due specifically to the new 19nm technology.