Since the beginning of the week the CEO of BlackBerry, Thorsten Heins, revealed that Blackberry Messenger for iOS would be available this summer, much has been talked about to reach the devices at launch. It seems that these doubts are clarified: Blackberry Messenger for iOS is not available for the Apple tablet , at least at the time of his arrival in iOS.
In the words of Vivek Bhardwaj, head of BlackBerry software, the initial goal of the campaign is to get Blackberry Messenger to smartphones exclusively, but leaves the door open on a version for tablets espefifica:
When you start to watch the tablets, computers and other screens, modes of use and behavior change. For us right now is to put all the focus on each smartphone BBM. Smartphones are our true goal and again it comes back to what is BBM. If you look BBM and commitment and activity, is because it is mobile, because people are going. At the moment that's iOS and Android, and especially phones running iOS 6 and above.
Although the focus of the market Blackberry smartphones are not the company is prudent, they are missing a huge market where no company has entry yet, or at least aggressively. Neither WhatsApp or Line have versions adapted to tablets. Only Apple and Google recently , its messaging services offered on the desktop, mobile and tablet.
Thus, the initial rejection by Blackberry tablet market seems not entirely correct strategy, and less if you want users to see their application as the candidate to overthrow the great kings of the market.
An initial bet all the platforms, where today the availability of the application on the desktop, tablets and smartphones seems almost obligatory Blackberry would give the possibility of becoming the preferred by users, and although glance it may seem, this decision will shape much the preferences of those users to use your application.
We will see that just this, but if your competitors play their cards, Blackberry might change your mind and see Messenger available on our iPads.
The entrance Blackberry Messenger for iOS now will not come to iPad appears first in Unofficial .